Not bragging or anything, but you are AMAZING at what you do. You know it. Your current clients know it. Friends of your clients know it. But when you look at your website or social media feed, it tells a different story. You just look….average. And that is so NOT you. Or worse, you’re using stock images, which means there’s nothing to set you apart from the ten other similar businesses in your town. So you keep attracting price shoppers instead of the clients you actually want. If you’ve been wondering how to attract better clients, your images are the first place to look. The good news? We can help you. Keep reading.
First impressions happen before you ever speak. It takes about 7 seconds for someone to form an opinion about you and your brand. And it happens without them even knowing it. That’s barely long enough to read a sentence. So they’re mostly forming their opinion on what they see. If your images don’t pull them in within that amount of time, you may just lose these amazing clients to your competition. The ones that got away…
The right photos attract your dream clients. The wrong ones bring the wrong people in. If you’ve been noticing the wrong clients are consistently showing up, take a look at what story your visuals are telling. When they reflect your actual level of quality, your ideal clients look at them and can see themselves. And the people who aren’t a good fit naturally filter themselves out. “Oh that’s not for me.” Our client Amy is a great example of this. Her business card and website now reflect the level she operates at…and the premium clients notice. She was able to attract better clients all because her images truly reflect HER.
Consistent images build trust over time. Potential clients may be checking you out for awhile. Secretly following your Instagram, website and Facebook page for months. When all of your marketing looks cohesive, trust builds without them even realizing it. But inconsistency will create hesitation…even when they can’t figure out why.
When you scroll Pinterest for inspo, you see so many beautiful photos. But did you notice that almost every photo on Pinterest is vertical? Do you know why? Because that’s the recommended orientation. If you want to attract better clients, you need intentional images that actually work where you plan to use them. You’ll want portrait for stories and reels, landscape for websites, Facebook covers and blogs, and don’t forget negative space for text overlays. The right images in the right places make your brand look intentional…because it is! When you have the right images, showing up consistently becomes so much easier.
And when you LOVE your photos, you are going to use them everywhere. Your confidence will naturally grow. You’ll get better at marketing. Many of our clients tell us that the actual process of planning a brand session helped them understand their own brand better than ever. And once you have that confidence…that clarity about who you are and who you serve…everything shifts. It won’t just be images anymore. Even the way you speak about what you offer will be more powerful.
Picture this: (see what I did there?) You open Instagram and actually know what to post because you have a whole gallery of intentional images ready to go. You can just drag and drop images onto your website because they were planned to go there from the start. If you’re ready, click the link below and we’ll walk you through every step.
Still nervous about the whole process? Read our blog about which six essential questions to ask when planning your session. Whenever you’re ready, we’re here to help you attract better clients!
